DIGITAL & content.
This viral musical video, launched on YouTube, was an uncovered advertising strategy of ProColombia to transform the offensive speech of some Colombians against their own country. These kinds of words made harder the task of bringing new tourists and investors to our country. Our main objective was to turn critics into ambassadors. We found inspiration and credibility in the power of Colombian music, precisely in an old song called The Forgotten Land that we relaunched with the help of some of the biggest local musical icons and made of this hit a new anthem, a song full of love, pride, and optimism.
April 2017
THE ON/LIVE SALE
To increase the use of Visa credit cards for online shopping, we made the first live sale in history. (many years before Facebook Live and Instagram shopping). We broadcast live the last episode of the most successful web series in Colombia, allowing fans to buy everything that appeared in the scenes, furniture, appliances, and even the actress's clothing using their Visa credit cards.
May 2014
AKIRA POST-SERS
A poster split into 12 posts that we called PostSers. A design for Akira Cine, a film company based in Bogotá, Colombia, that could be hung on a wall or uploaded on the Instagram gallery. It's not just dividing a photo into 12 parts (It has already been done, and exists many apps to do that). The challenge was to turn them into ads that made sense separately and achieve communication goals such as showcasing their director's work, the awards, and the news. Offer Colombia as a location for movies. Deliver relevant content for followers. Get the positioning of the concept: We are the light. That's how a static poster came to life.
February 2022
PADRINO SESSIONS
For launching this local urban clothing brand –also designed by us– we created a musical platform to sponsor new talents. We made a rigorous selection of musical artists, whom we convinced to participate with a proposal in which both (our brand and they would win). They would get two world-class music videos to share on their networks, plus two endowments from the brand's new collection to wear during the video. The brand would get free exposure to the
artists' fans. A subtle and effective product placement From what we have seen in the comments, people loved it.
March 2021
The world's biggest social network, used as a tourist promotion tool to connect potential European tourists with virtual local friends in Colombia, people willing to take them on a trip through the most amazing places in our country.
LOCAL FRIENDS
SAN VALENTIN
SONGS, POEMS & FLOWERS
To celebrate San Valentine
SONGS, POEMS & FLOWERS
To celebrate San Valentine
with Serrezuela´s Flowers clients, we made a poem using song titles instead of an ad or mailing message and then shared it with them through a Spotify playlist.
NOTARIOS CONTENT DESIGN
