It is a small sample of the work I've done during my career as a Copywriter, Creative Director, and Chief Creative Officer at Leo Burnett, Sancho BBDO, Sístole, DDB, and now as CoFounder of LA*LIBERTY, working for several clients such as Coca-Cola, McDonald's, Kellogg's, Toyota, Banco Davivienda, Phillip Morris, Red Cross, P&G, Pepsi, Gatorade, Avianca/Deprisa, Bayer, El Tiempo Terpel, Visa, Adidas, and Claro, among others.
I try to use the communication power to achieve business results for brands and at the same time, to build messages that positively impact society and culture.
Throughout my career, I have won more than a hundred awards and recognitions at several local and international festivals for my work, from Effie to Cannes through El Dorado, El Ojo, Fiap, New York, and London Festivals, among others. Likewise, it has appeared in prestigious blogs and magazines such as Archive Magazine. I have also participated as a jury in local and international festivals but, although I continue to consider them very important, I have stopped believing that they serve to measure the skill or experience of a creative because they have become an objective rather than the result of good work, an unnecessary cult of vanity that people instill in us, a reason for fake ads, and a waste of resources. In any case, it will be enough to Google the pieces to corroborate the recognitions obtained.
Throughout my career, I have won more than a hundred awards and recognitions at several local and international festivals for my work, from Effie to Cannes through El Dorado, El Ojo, Fiap, New York, and London Festivals, among others. Likewise, it has appeared in prestigious blogs and magazines such as Archive Magazine. I have also participated as a jury in local and international festivals but, although I continue to consider them very important, I have stopped believing that they serve to measure the skill or experience of a creative because they have become an objective rather than the result of good work, an unnecessary cult of vanity that people instill in us, a reason for fake ads, and a waste of resources. In any case, it will be enough to Google the pieces to corroborate the recognitions obtained.