BRAND ACTIVATION
The work of creating the Adidas stand on Estereo picnic had become a huge challenge, not only because of the fan's expectations but also because beyond creating a commercial space, the brand was looking for experiences capable of making tangible concepts as complex as the reinterpretation of originality.
The global campaign that year was an invitation to discover originality through reinterpretation. They did it with Sinatra, Botticelli, and Kubrick, among others. We did it by transforming the Colombian Omar Rayo art into architecture.
︎︎︎ Entertainment
︎︎︎ Ephemeral architecture
︎︎︎ Experience
︎︎︎ Art