Freddy Méndez
TRADITIONAL ADVERTISING
STAINS
This was the first Colombian print finalist campaign in history with which we also won the Red Cross account for Leo Burnett. The objective was simple: Create awareness about the importance of donating blood to allow others to continue living.
This artwork was displayed for more than five years as a billboard on the facade of the Red Cross headquarters in Colombia until the red stains had turned brown, and it was impossible to replace because of the loss of the original file.
WICKED TALES
To launch the parental Control service of Telefónica, which restricts access to minors to violence and adult content, we created this print campaign that shows how any child can find a page with adult content looking for something as harmless as a children's story.
Side B of this story also says that, despite the awards it won, the campaign could not achieve the exposure we were looking for because the client, a few days after its launch, considered it too risky for the brand and banned it.
DANGEROUS FOODS
A multi-award-winning campaign with which we were looking to position Alka Seltzer literally as a hero product, capable of fighting the heaviness and discomfort that some meals produce, that medicine and popular culture have branded as dangerous.
An unforgettable collaboration with Rusian Andrey Gordeev, one of the best and most awarded illustrators in the world.
SO CLOSE, SO FAR.
To communicate the faster money transfer service created by Davivienda Bank, we put, in a beautiful way, and closer than never, two distant cities under the concept, so far, so close.
FASHION FACTS
Closeando is a venture whose business core is buying and selling used garments. This project was a collaboration with Grupo Exito.
The objective was to raise people's awareness about the impact of the fashion industry on our planet, inviting them to donate their used clothes to reduce the production of new garments,
stimulate conscious purchasing, and reuse.
Another campaign reviewed by Archive Magazine and different blogs around the world.
EVIDENCES
An idea that remained just as the noble purpose of demonstrating to young people the importance of an academic degree, and as an Archive Magazine selection since, truth be told, the brand, a publication specialized in academic themes, decided not to publish it.
HEROES
A campaign produced during confinement due to COVID-19 and created entirely from archive images, whose emotional message, also recorded and edited without leaving home, was a tribute from the brand to the Colombians most affected by the pandemic, coincidentally, the main clients of the brand: the farmers, invisible heroes who continued working to provide food for us all, grandparents, the population most vulnerable to the virus, and informal workers, one of the sectors hardest hit economically by the quarantine.
A campaign that began on social networks, ended on national TV, and was nominated as one of the best of the year.
WRONG PLACE
Maybe this one looks a bit old fashioned now, but it is one of my first tv spots, and one of the most remembered of all time in my country.
The spot was created for Davivienda Bank under its successful concept "The wrong place" to announce brand support to the Colombian National Team during the América Cup 2004.
THE GOOD THINGS OF STOPPING BY
Some other old spots with a message that nowadays seems more relevant than ever
(A brave and, at some way, paradoxical concept for a company that provides fuel).RADIO SPOTS
To promote Claro's high-speed internet, we created this radio spot as a speed service demo and how it can change the lives of even those who least believe they need it.
Dinero is the most prestigious economic magazine in the country, a reference for all those who live in the business world. With a touch of humor, we show how important accuracy is when you read and talk about money, finance, and investments. ey need it.
Under the concept, "your heart can get tangled, but not your hair.
We decided to take advantage of the success of soap operas in our country and take it to the radio. We then created a somewhat absurd radio soap opera series that people followed for an entire month, allowing the brand to regain its popularity quickly.
We decided to take advantage of the success of soap operas in our country and take it to the radio. We then created a somewhat absurd radio soap opera series that people followed for an entire month, allowing the brand to regain its popularity quickly.